LIOCO Does Wine Marketing Right


We have been negligent in our review of the Anderson Valley Pinot Noir festival Despite being semi-retired, there are consulting contracts and many other distractions.  But one winery we did like (and will review) is LIOCO.  Today we’re writing about them because we received a promotional e-mail.  LIOCO is having a sale on magnums.  Here’s the photo:

LIOCO Magnums LIOCO shows how to do marketing

(click for larger image)

The full LIOCO promo is here (link will probably expire, be patient).  If you want to see a reasonable pdf version of the e-mail, click here.

About the author

Tony Lima has been a California wine fan since arriving in California from the east coast in 1974. He's lived the growth and expansion of the industry first hand. He's seen the fickle California Wine consumer fads pop up and burst... the craze for Zinfandel, then oaky Chardonnay, then Merlot, now Pinot Noir. His day job was Professor of Economics at California State University located in Hayward. (He retired in 2016.) His undergrad degree in chemical engineering (MIT) and his MBA ( Harvard) and Ph.D. Economics (Stanford) are the root of his interest in the Business of Wine. He is a card-carrying member of the AAWE - American Association of Wine Economists.

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