Where You Buy Wine Makes a Difference


A few weeks ago, Norma brought home a couple of bottles of Famille Perrin Côtes du Rhône Village Rouge 2012.  She bought them at our local Costco (Mountain View, CA).  We opened one and, frankly, the flavor of acetic acid was unmistakableMeaning the wine had not been handled properly.

Famille Perrin Cotes Du Rhone VillageLooking at the label, we realized we had bought the same wine a few weeks earlier at Artisan Wine Depot.  We had attended one of their tastings comparing Rhône varietals with GSM’s from Tablas Creek.  In fact we reviewed it.  And we liked it enough to bring home two bottles.  We had one left which we proceeded to open.  It was just as delicious as we remembered.

Where you buy wine makes a difference.  Many years ago we spent a long weekend in Florida.  The only wine shop in the area had hours that didn’t allow us to visit it.  We bought wine at a couple of nearby supermarkets.  Wines that we know and like were vinegar.

The moral: support your local wine shop.  And, if you buy a bottle at a big-box store and you don’t like it, that may not be the winery’s fault.

About the author

Tony Lima has been a California wine fan since arriving in California from the east coast in 1974. He's lived the growth and expansion of the industry first hand. He's seen the fickle California Wine consumer fads pop up and burst... the craze for Zinfandel, then oaky Chardonnay, then Merlot, now Pinot Noir. His day job was Professor of Economics at California State University located in Hayward. (He retired in 2016.) His undergrad degree in chemical engineering (MIT) and his MBA ( Harvard) and Ph.D. Economics (Stanford) are the root of his interest in the Business of Wine. He is a card-carrying member of the AAWE - American Association of Wine Economists.

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