Buellton Wineries — Terravant is it

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Buellton Wineries? Want to taste wine at a state of the art sports bar and mega winery? Scores of small Santa Barbara pinot noir winemakers rely on Terravant for custom crush of their personal recipes. Ken Browne and Hitching Post are some of the respectable labels who produce at least some of their product via Terravant. But Terravant also can produce mega volumes of wine for “house labels” for big box chains – hotels, liquor stores, grocers.  Terravant produces 250,000 cases of wine a year.  They’re the biggest winery you never heard of.

Terravant Winery – just some of the barrels

Public tasting is round back, up the stairs in a large, bright sports bar, focused on wood-fired pizza, but with some surprising items, like seared sesame Ahi. You get your wine from a row of automated dispensers, housing about 50 different labels, all vinted here at Terravant. We found several pinot noirs here and tasted Thorne 2008 Santa Rita Hills, Ken Brown 2008 Santa Maria Valley, and Hitching Post 2009 Cork Dancer, Santa Barbara County.

Terravant offers occasional tours of their facilities. To find out about them, you need to go to the second floor of the main building, the Avant Tapas and Wine Bar. Ask the bartender about tours.  But stay to enjoy the restaurant’s fabulous view of the forest of fermentation tanks.  You can walk out onto a catwalk if you want a better view.  Before that, however, you’ll want to experience the Wall of Wine.  This is an automated winetasting system.  Every customer is given a card much like a credit card.  This card keeps track of your tastings.  For each of the fifty wines on the wall, you can buy a taste or a glass.  (Fifty is the number as of June, 2012.)  It’s a lot of fun and the staff is very helpful when things go wrong.  Of course we were visiting in February, so we pretty much had the place to ourselves.

Terravant WInery – getting a wine taste from the automat in the sports restaurant

While we were in Avant we met Julie Major, the assistant manager.  She was kind enough to refer us to Darren Michaels, the lab manager.  It turns out that the lab is a big part of the reason for their success.  Darren personally selected the hardware, specifically looking for as much automation as possible in order to handle the high volume of testing. He must have done a good job because the lab staff is Darren and one assistant. We were fortunate to have Darren give us a tour of the lab.

If you want to visit …

Avant hours: Monday, Thursday, & Sunday: 11 – 8. Friday & Saturday: 11 – 10.
Tel: 805.686.4742. 35 Industrial Way, ‪Buellton, CA 93427

From the Avant website: “We like being surprised. Sorry we do not take reservations.”


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Terravant Winery – guest catwalk overlooking the main processing facility

Terravant Winery – Darren Michaels talks lab work with Tony

Terravant Winery – testing equipment and lots of software to track a wine’s development

Custom Labels Available

Custom Labels Available

About the author

Tony Lima has been a California wine fan since arriving in California from the east coast in 1974. He's lived the growth and expansion of the West Coast industry first hand. He's seen the fickle California Wine consumer fads pop up and burst... the craze for Zinfandel, then oaky Chardonnay, then Merlot, now Pinot Noir. On behalf of fellow Californian oenophiles, he hunts for great pinot noir and great values in pinot noir all along the West Coast. His day job is Professor of Economics at California State University located in Hayward. His undergrad degree in chemical engineering (MIT) and his MBA (Harvard) and Ph.D. Economics (Stanford) are the root of his interest in the Business of Wine. He is a card-carrying member of the AAWE - American Association of Wine Economists.

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